Friday, August 15, 2008

Aamir Khan as Brand Ambassador

Happy Independence day to all of you!

It was good to hear that Tourism Ministry has roped in Bollywood hero Aamir Khan to promote tourism in India. Khan will promote for both domestic and international travelers.

The Bollywood hero has been roped in by the tourism ministry to be the face of its brand campaign 'Incredible India' to showcase the country's rich heritage and culture and the message, 'Athithi Devo Bhava' (guest is god).

More than the involvement of Aamir Khan, I was pleased to see that tourism is finally getting attention of government. A cursory look at the India's tourist places is enough for anyone to figure out that tourism has never been a top agenda for governments in India. While almost every other country understand the importance of tourism, India hasn't realized the full potential even after 61 years of independence.

In my visits to European countries and US, and even Thailand, it was pleasing to see how they take care of the tourists and various tourist places. Every important place has a tourist information center ready to help visitors with information, maps and other resources. Tourist sites are well maintained. Convenience and security of tourists is thought of.

It'll take a lot of time for central and state governments In India to reach the level of engagement governments in other countries show, but I see this as a positive sign. If we can address a few more critical issues of visitor safety, maintenance of tourist places, sufficient infrastructure, I have no doubt India will emerge as one of the top tourist destination in the world.

1 comment:

  1. A good attempt .. i like ur blog because it always revolves around the work u do and is representative of ur love and dedication for ur work....

    All the very best ...